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4–7 September, 2019

Saturday, 7 September | | Miraikan Hall

Talk | Presented in English

A Type “Flavor Wheel”

Chromatics, the science of color, relies on tools like color chips, color solids, and color wheels as teaching devices. Coffee purveyors make use of flavor wheels to educate consumers about variations in the taste and aromatics of coffee. Arphic Technology is trying to develop a “flavor wheel” for type that classifies typefaces according to different categories. Leaning on art psychology and color psychology to shed light on the feelings and perceptions evoked by different typefaces, the company hopes to create a wheel that will help designers choose typefaces that are perfectly matched to the context they will be used in.