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4–7 September, 2019

Thursday, 5 September | | Miraikan Hall

Talk | Presented in English

Bilingual Typographies across Chinese Magazines

This talk examines typographies across bilingual magazines from China to understand how design decisions relate to the reader’s experience. Independent magazines featuring primarily Chinese and English texts that concentrate on self-improvement through art and travel will be the focus here. Underpinning this presentation is research carried out during Salmonsen’s MATD dissertation at the University of Reading over a period of five months. Understanding how and why these magazines from China, home to the fastest-growing print industry in the world, are thriving domestically and abroad is valuable to their continued growth and the possibilities of design. The presentation will include a visual analysis of a handful of magazines according to typeface description as well as spatial and content relationships between the languages.